To celebrate the return of Radio 1 Breakfast with Greg James to a regular broadcast schedule, BBC Creative has launched a new film showing listeners tuning in, in weird and wonderful ways.
The move marks the end of the temporary schedule put in place during the height of the coronavirus crisis.
The film shows a montage of listeners telling the audience how they get their Greg James fix: one person likes to wake-up at 7am on the dot for it, another takes the longer route to work to make sure she listens to the show and a father tunes in whilst teaching his step-daughter to drive.
The final clip humorously shows a girl preferring to listen to Greg rather than consoling a tearful friend.
The film ends with Greg sitting in a café and the words ‘how do you like your Greg in the morning?’ appearing on screen.
Lambros Charalambous, Head of Creative, BBC Creative said: “It’s no secret that Greg and his listeners are very much the co-creators of his breakfast show, and, like Greg, they often share his enthusiasm, constant positivity and ability to make us laugh at a time when we need it most; the morning. This is a dedication to those listeners and the weird and wonderful ways they listen to Greg, always smiling, always positive, no matter what they are doing.”
Max Buckland, Head of Marketing for BBC Radio Networks said: “Radio 1 Breakfast is all about championing its listeners and involving them in the show, so our ‘How do you like your Greg in the morning?’ campaign turned to them for ideas on how to celebrate the many ways you can lift your mood by listening to Greg. We’re so pleased with the result; it feels full of energy and silliness, just like the show”.
https://www.thedrum.com/news/2020/09/09/creative-works-including-bbc-virgin-media-and-samsung
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