In celebration of the new Lego Movie, Warner Brothers and PHD wanted to create a standout ad break entirely of Lego.
Gold Cannes Lion Branded Content & Sponsorship 2014
Gold Cannes Lion Publications & Media 2014
Winner Grand Prix Media Week 2014
Bronze Cannes Lion Branded Content and Entertainment 2014
Gold Media Week Awards Media Idea (Launch) 2014
Gold Media Week Awards Large Collaboration (over £250k) 2014
Gold Media Week Awards Agency Media Idea (medium) 2014
Gold Media Week Awards Media Creativity 2014
The Independent:
http://www.independent.co.uk/arts-entertainment/films/features/the-lego-movie-thinking-outside-the-box-9120175.html
Guardian:
http://www.theguardian.com/media/2014/feb/07/lego-movie-itv-ad-break-lenny-henry
The Mirror:
http://www.mirror.co.uk/tv/tv-news/lego-movie-advert-break-sees-3121281
Campaign:
http://www.campaignlive.co.uk/news/1230164/